Email marketing is a digital marketing strategy where businesses send emails to their audience to promote products, share news, build relationships, and drive engagement. It is one of the most cost-effective and direct ways to communicate with customers, offering personalized content like promotions, newsletters, abandoned cart reminders, and event invitations. Successful email marketing relies on building a strong email list, crafting engaging messages, and using automation tools to send the right content at the right time. With careful strategy and consistent communication, email marketing can boost brand loyalty, increase sales, and keep customers informed about new updates and offerings.
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